Lindsey Jones and her mother, Judy, oversee Durbin Farms Market's newest addition, LJ's Boutique.


By Heather Buckner

Durbin Farms Market’s newest addition, LJ’s Boutique, opened mid-February and is already attracting customers from all over the Birmingham area.

Last fall, Danny and Judy Jones decided to make their already-bustling clothing corner its own store. It took about a week to transform the space by painting, sectioning off the area with railing and replacing tables and chairs with racks and dressing rooms.

Lindsey Jones Simmons—the daughter of Danny and Judy Jones, the owners of Durbin Farms Market—is a manager at LJ’s Boutique; she says it offers the latest trends in jewelry, shoes and clothing, giving tourists another reason to stop by Clanton on their way to the beach.


Lindsey’s mom, Judy Jones, is excited about the store. “We try to keep something here for everyone,” she said. “Lindsey and I try to appeal to all ages. It’s a different kind of store, though; it just has its own little attitude.”

LJ’s Boutique is growing; it now has a Facebook page and a place to shop online. The next step for LJ’s Boutique is a baby registry, followed by another expansion of available children’s merchandise.

The Joneses were surprised at the early success of the store. Though usually their business is primarily from tourists, even some locals have stopped by to shop at LJ’s.

The store has been successful its first few months, but the Joneses are looking for sales to soar with the upcoming peach season, which kicked off at Durbin’s on May 25.